Children represent a vital demographic in the amusements industry, making the sector that caters to it a worthwhile investment for any operator.
THE market for children’s entertainment is a lucrative and evergreen one. However, attracting the attention of an increasingly discerning younger generation is becoming more and more difficult, with the likes of smartphones and HD gaming a constant in their lives. Luckily, our industry has creativity in spades.
IG: How important is the children’s entertainment market for the industry today?
GARETH JONES, NORTHERN LEISURE: “According to reports, demand for children’s activities generally has rocketed, making the children’s activity industry one of the fastest growing sectors of the economy. We all know that even if times are hard financially parents will continue to spend money on their children to keep them happy and entertained.”
