Recognising the value of franchising, the GoKidz! location in Krakow, Poland, has been designed for just that purpose, writes Ian Donegan
ENTERTAINMENT sites aimed at older kids have had to worry about home video gaming’s detrimental impact on out-of-home entertainment for some years now, but soft play sites have historically been reasonably confident that little kids are happy to run around in indoor playgrounds and similar sites.
However, it is becoming an increasingly common pastime for young children to spend hours on end watching YouTube. As well as that, we have all marvelled at the videos of two-year-olds intuitively navigating their way through an iPad game and, for a lot of parents, handheld devices have become a welcome new babysitting tool.
