Not content with resting on its laurels, ICE London 2020 is pushing for further growth.
THE evolution of ICE London over the years has been nothing short of extraordinary. The size of the gaming event is mind-boggling at this point but, extraordinarily, the next edition is once again set to be the biggest yet.
“We go into ICE London 2020 on the back of some significant and, most importantly, some consistent growth,” said Kate Chambers, managing director, Clarion Gaming. “The brand is experiencing the most successful period in its history. In fact, since we moved from Earls Court to our home at ExCeL London, attendance has increased from 21,336 in 2012 (the last edition of ICE to be held at the Earls Court Exhibition Centre, London) to 36,093 (2019). Over the same period, the number of exhibitors has increased from 430 to 612, the net floor space has grown from 22,500sq.m to 47,500sq.m and in 2019 ICE attracted visitors from 155 nations, which in itself sets a new record.
