There’s more to branding than just a name, finds Steph Norbury.

Licensing

BRANDING might be all about the name but when it comes to licensing games, it’s actually a lot more complex than that.

Whereas a big name brand can attract the player to the game, the game itself will have to deliver as well. When that happens, it can truly be a win/win situation.

Read the full article in the June issue of InterGame