An important aspect of any business strategy.

Competition

Although many companies might say that they just concentrate on their own business and leave their competitors to get on with theirs, the reality is probably very different.

It is only natural that most firms will have a keen eye on what those engaged in attracting the same customers are up to. In fact, it is essential for any business strategy to take into account the strategies of competitors. Having said that, it is key also to have complete focus on activities at home.

Read the full article in the April issue of InterGame

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