More than one million unique player log-ins have now been created for WMS' two Adaptive Gaming enabled slot games.
Adaptive Gaming was introduced in July 2008 and provides players with the ability to unlock new features as they play and save their progress in a slot game, and then resume their play at a later time - even at a different casino. Players who have signed onto the Adaptive Gaming system can also have their accomplishments displayed on leaderboards in casinos nationwide.
In the 20 months since the first game was introduced, WMS’ Adaptive Gaming products - Star Trek and Reel ‘em In Compete to Win games - have generated an average of approximately 2,000 new, unique player log-ins per day. Currently more than 260 casinos have Adaptive Gaming products installed on their slot floors.
"The enormous popularity of our Adaptive Gaming platform highlights WMS’ Player Driven Innovation approach to game design and the value of our game changing technologies which provide players with tremendous entertainment value unique to the industry," said Brian R Gamache, chairman and chief executive officer of WMS. "Slot players today have more options than ever before and, as such, surpassing one million unique log-ins and generating a high percentage of repeat players for our Adaptive Gaming products is clear evidence that WMS continues to create differentiated, broadly-accepted gaming products that offer players the gaming content they want to play again and again. The result is greater player appeal with more entertainment value that in turn creates significant value for our customers and for WMS."
