William Hill has enhanced both its William Hill TV output in its retail estate, along with its online Betting TV service, with real-time scores, updates and betting odds powered by the Dizplai platform.


Starting with football, the new graphics keep customers updated on the action as it happens across the English Premier League, Championship, Leagues One and Two, Scottish Premiership, Bundesliga, Serie A, La Liga, Ligue 1 as well as the UEFA Champions League, Europa League and Europa Conference League, using data provided by Stats Perform.

The service combines Dizplai’s HTML graphics capability with data sources, such as sports data and betting odds, as well as engagement features, such as QR codes, to drive traffic to William Hill’s digital properties, such as its mobile app.

William Hill TV is available on screens inside William Hill’s circa 1,350 outlets, as well as on Betting TV, which is available on desktop and mobile devices. Future plans include the addition of more sports and deeper engagement features.