The Macau government has proposed a comprehensive amendment to its decades-old advertising law, suggesting an explicit ban on all forms of gambling-related advertisements.
The move, which aims to address evolving market dynamics and the influence of gambling promotion on society, was announced on July 4 by authorities alongside the launch of a 30-day public consultation period that will run until August 2.
According to the consultation document, the revised law would prohibit advertisements that directly or indirectly promote any type of gambling activity. This includes depictions of gambling equipment, tools, or scenarios; the display of betting techniques or odds; the encouragement of participation in gambling; and campaigns that tie rewards or benefits to gambling participation.
The Director of the Economic and Technological Development Bureau (DSEDT), Yau Yun Wah, stated during a press briefing that Macau’s current advertising framework - first enacted over 30 years ago - no longer aligns with the reality of today’s media landscape and technological development. Yau emphasized the need to modernise the law in line with the government’s broader objective of streamlining administrative procedures and enhancing regulatory clarity.
Source: Asia Gaming Brief
