VizExplorer’s mobile app, hostViz, is to be utilised by Affinity Gaming for its casino enterprise.
The hostViz app leverages existing data maintained by the player tracking system such as active directory identifiers, players assignment and coding, comps information, event information and any other available data.
The app is accessible via desktop and mobile devices and allows hosts to utilise heat mapping to interact with customers on the casino floor.
Tony Tricase, vice president of casino marketing for Affinity Gaming, said: “Nurturing player relationships is one of the most important marketing functions for any casino. HostViz combines all our casino player information which helps our hosts better plan and execute player development strategies. Hosts now have everything they need in one sophisticated yet easy-to-use tool, allowing them to quickly identify players and deliver effective incentives in real-time.”
