The Twin Arrows Casino Resort in Flagstaff, Arizona, US, has launched Engaged Nation’s REACH 365 online digital engagement system.
This gamified system is customised for the casino’s guests under the private-label brand Bonus Rewards and under Team Arrows for its employees.
“We are excited and confident that this customised digital engagement programme will give us a competitive edge,” said Bryce Warren, the casino’s general manager.
“When we saw its past results and how it can extend all our marketing initiatives, we eagerly embraced the opportunity to implement this state-of-the-art gamified marketing programme. We’re also very excited to use this programme with team members to improve our guest experience.”
The REACH 365 programme utilises a subtle form of incentive psychology to create a desired outcome determined by each individual property, from creating more awareness and interest in property amenities and promotions to driving quantifiable incremental property visits and revenue.
The programme cultivates active participation with a variety of fun and “edutaining” online games and activities as it awards virtual currency, drawing entries and other instant rewards that can only be redeemed at the casino property.
