Scientific Games has announced an agreement to upgrade the comprehensive suite of casino management system products and devices at Westgate Las Vegas Resort and Casino.
Additionally, the company will deploy its SG Universe product suite on Westgate’s mobile and online platforms..Westgate Las Vegas is operated by Paragon Gaming and features a 95,000sq.ft casino floor with 670 slot machines and 17 tables.
Scientific Games will upgrade the ACSC slot operating system and TableView table management system, as well as install its advanced Business Intelligence application, which will enable Westgate to gather and analyse valuable player and operations data.
Scientific Games will also install marketing enhancements including the Elite Bonusing Suite, a group of applications that will allow Westgate to interact with and reward players at the point of play via Scientific Games’ iVIEW and iVIEW Display Manager on-device messaging technology. Also included is the multi-media solution CoolSign, which will further allow the casino to communicate with customers through powerful, centralised messaging across all the resort's digital signage.
Westgate Las Vegas also chose Scientific Games’ Servizio Mobile Service Solution, which makes it possible for casino personnel to perform a number of customer service tasks efficiently and on-the-go; as well as the Beverage Ordering Service System, which enables patrons to order drinks from the iVIEW touchscreen display on the gaming machine they are playing.
“We went through a very comprehensive review of the various suppliers in the marketplace and determined that Scientific Games continues to be the best fit for our business,” said Mark Waltrip, COO at Westgate.
Scientific Games is also providing its SG Universe product suite, which will power Westgate’s mobile and online presence, supporting all 28 Paragon properties.
“We are honoured to strengthen our partnership with Paragon Gaming and Westgate Las Vegas and to have the opportunity to serve with their forward-thinking vision,” said Bob Parente, senior vice president and chief revenue officer of Scientific Games.
