Merkur Group has continued the realignment of its sports betting operations by rebranding Cashpoint Sportwetten in Austria to Merkur Bets.
The Merkur subsidiary’s name change follows that of Merkur Xtip in Germany, which also moved to the Merkur Bets name last year.
Cashpoint Sportwetten, based in Gerasdorf, near Vienna, has overseen Merkur’s sports betting operations in the Austrian market since 2005, having been founded in 1996.
Mathias Dahms, managing director of sports betting at the Merkur Group, said: “Our rebranding marks a fresh start and a clear strategic focus on long-term success. The new name reflects our proven and unique concept while also underscoring our ambitions for international growth.”
Daniel Mair, managing director of Merkur’s Austrian sales division, said: “As one of the most prominent and officially licensed sports betting providers in Austria, we are investing in both retail and rapidly expanding digital offerings under the new brand Merkur Bets.”
