The UK’s Betting and Gaming Council (BGC) has reported a 22 per cent rise in the use of responsible gaming tools during last year’s Safer Gambling Week.
The trade body said over 1.5 million unique accounts used tools such as deposit limits between November 18-24.
The number of deposit limits set during the campaign rose by 14 per cent year-on-year, with 47 per cent of players setting a deposit limit for the first time.
The 7.2 million safer gambling messages sent during the week was a 10 per cent jump.
BGC CEO Grainne Hurst said: “Safer Gambling Week has proved its worth once again by making a real impact encouraging even more punters to make the most of the broad range of safer gambling tools only available in the regulated sector.
“These new figures are a testament to its ongoing success, and this industry’s commitment to raising standards and ensuring the millions of customers who enjoy a regular flutter, do so in a safe and responsible environment.
“Our members promote safer gambling every day of the year, but a single dedicated week, bringing together the whole sector with support from MPs, peers, the regulator and other stakeholders, promotes that work in a uniquely powerful way.”
There were over 60 million Safer Gambling Week impressions across X, Facebook, LinkedIn and Instagram, a 21 per cent increase on 2023.
The BGC also said the Safer Gambling Week website generated over half a million visits during the period.
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