A two-year project by Bally Wulff to establish itself as a key player in the Spanish market has borne fruit.
The partnership it has forged with the largest Spanish AWP company, Unidesa, has been fundamental to the rise in fortunes of the German games maker in Spain.
The benefits are coming through now, as the autumn is the principal period of the year for machine purchasing in the Spanish market and the intensive marketing campaign that Bally Wulff has conducted with its LUX series is showing spectacular results.
“Our experience and the decision to collaborate with a powerful partner has placed our games among the most sought-after in Spain,” said Luigi Limido who heads the Bally Wulff Spain company. He said that the LUX range of multiplayer titles were bringing back the top sales results in their sector.
New cabinet designs for the Spanish market have now been introduced and together with the LUX “generation” and fresh features, the company is enjoying unprecedented leadership in the market.
It has brought in a multitouch system and high resolution HD monitor to further influence buyers and features to assist maintenance plus a printing interface and USB input to provide easy access for technicians.
There is also the Smart light system giving an additional illuminated area for technical innovation achieving visually an increase in the size of the monitors and added depth of field. The surface of the screen reacts in an interactive way with the game play and there are scatter symbols, all combining to add impact.
LUX is available on the Grand and Slant cabinets in a three-player multiplayer configuration, with the Red Hot Fire[pot or Secret Island base game. There are variants equipped with the Reflection game package that offers a taste of everything available.
