PlayStudios, a developer of free-to-play casino games that offer real-world rewards has expanded its partnership with global gaming operator Genting International.
PlayStudios’ Rewards Platform now offers player perks from a collection of over 40 gaming destinations operating under the Genting UK brand. Previously, PlayStudios announced partnerships with Genting’s Resorts World in Birmingham, UK, New York, US, and Bimini, Bahamas. Genting is the second largest casino operator in the UK.
Jeff Netzer, vice president of business development for PlayStudios, said: “We’re delighted that a sophisticated global player like Genting continues to find value in its association with us and recognises that our casual casino games are highly effective and efficient channels for building their brands and driving measurable business benefit.”
Barry Clemo, strategy director at Genting UK said: “We believe myVEGAS fits well with what Genting Casinos UK has to offer and their suite of popular social casino apps gives us the opportunity to reach a broader market in the UK.
“Through myVegas and my Komani Slots, we are able to introduce a large and valuable demographic to our extensive casino estate and the exciting shopping and entertainment offerings that are part of Resorts World Birmingham.”
myVegas Slots, myVegas Blackjack and my Konami Slots by PlayStudios, are award-winning, free-to-play casino apps and the only games that give players real rewards from an exclusive collection of travel, leisure and entertainment partners.
These rewards include complimentary casino free play, hotel stays, meals, shows, VIP nightclub access and more from Genting UK, Resorts World, MGM Grand, Bellagio, Aria, Royal Caribbean International, Wolfgang Puck, Allegiant Air and Cirque du Soleil. PlayStudios apps are currently available on iOS, Android and Kindle mobile devices. myVegas Slots is also available on Facebook.
