The iconic - and often controversial - Playboy brand returned to London this weekend with the grand opening of the Playboy Club London, a new gaming and entertainment venue in Mayfair.
Opened in partnership with casino operator London Clubs International, the new 17,000sq.ft property takes its lead from the original Playboy Club that opened in London in 1966 and follows the opening of similar branded properties in the US, Macau and Mexico.
"I’m thrilled to be here for this very special occasion that celebrates the return of the Playboy Club and its iconic Bunnies to London," said founder Hugh Hefner. "People still remember with great fondness the sophistication and romance that the original London Club offered when it opened in 1966. There is a retro-chic quality about Playboy Club London and its Bunnies that will give today’s guests an experience they may have missed the first time around."
Hefner attended the opening gala party on Saturday with a number of VIP and celebrity guests, including LCI CEO Michael Silberling and Playboy CEO Scott Flanders.
Not everyone, however, is as thrilled to see the club return to London - protestors gathered outside to object to the opening of the venue.
