Affinity Interactive has extended its partnership with Caesars Entertainment’s Horseshoe Indianapolis gaming venue to install fresh horse racing betting tools from its Daily Racing Form (DRF) suite.
The Indiana, US, property will add Runner and Race Profile Data, AI Generated Insights by DRF Statline and DRF Formulator facts.
A.I. Alan, a virtual on-air handicapper, will offer auto-generated facts from DRF’s AI data system tailored to Horseshoe Indianapolis’ races.
Affinity Interactive hopes the tools will provide bettors with “with intuitive, actionable information” and drive “deeper engagement” in races.
“We are very excited to take this next step in horse racing with our new technology abilities and Horseshoe Indianapolis is a great place to unveil our new package,” said Rich Rosa, senior vice president, commercial operations for DRF.
“We have been working closely with Eric Halstrom and his team in Indiana to perfect our graphics and information implemented into the racing production.”
“We could not be prouder to partner with DRF on this project,” said Halstrom, vice president and general manager of racing at the property.
“We have worked closely with DRF to customise their offering to what we feel our customers need and will be most beneficial to them.
“I believe they will be so excited to have all of this added information right at their fingertips for every thoroughbred race we run this year at Horseshoe Indianapolis.”
The property has been utilising DRF’s TimeformUS Pace Graphs and Projected Odds since last year.
The thoroughbred and quarter horse racing season in Indiana runs until November.
