A new GambleAware campaign has been launched by the New South Wales government of Australia which is aimed at the state’s aboriginal communities.
Aimed at promoting responsible gambling, the campaign employs “culturally meaningful” animations created by young filmmakers at the Jumbunna Institute for Indigenous Education and Research.
Office of Responsible Gambling (ORG) director Alison Parkinson said the campaign, which will run until June across traditional media and digital platforms, directs viewers to the GambleAware website where they can access further information and support services.
"We know that gambling harm disproportionately affects aboriginal communities, which is why this campaign is so important," Parkinson said. "It speaks directly to First Nations people in a way that is culturally relevant and meaningful."
The initiative is backed by the Hospitality and Racing Group’s new Aboriginal Stakeholder Strategy which partners with Aboriginal communities to deliver culturally responsive programmes and policies.
Parkinson said it is vital aboriginal communities have access to the right support, with important messages delivered directly to them.
"By empowering First Nations communities with knowledge and resources, we can help break the cycle of gambling harm and advance closing the gap towards a safer, healthier future for generations to come," she said.
ORG has allocated AU$100,000 from the Responsible Gambling Fund to support the initiative.
