The international gaming technology group Novomatic has yet another reason to celebrate in its 45th anniversary year.
In the Austrian Brand Value Study 2025, which was conducted by the European Brand Institute, Novomatic has once again been named Austria’s second most valuable brand and also achieved second place for the first time in the ESG ranking.
Novomatic maintained its position as the second most valuable brand in the country for the sixth time in a row, with an increase in brand value of 3.1 per cent to €3.859bn.
Achieving this ranking means that Europe’s largest gaming technology group is once again just behind the long-time leader of the ranking, Red Bull.
Novomatic has also set a new water mark in sustainability, occupying second place in the EBI Sustainable Brand Ranking for the first time.
This position recognises the company’s comprehensive ESG commitment, which ranges from environmental measures and social responsibility to responsible corporate governance.
