Speculation that the opening of the Singapore gaming market will also lead to the introduction of a new trade show led to one manufacturer to call on the industry to address the growing number of exhibitions.
Speaking at G2E Asia, which was again smaller than in previous years, David Orrick, director of communication and business development at Novomatic, told InterGaming that the industry ought to focus on the shows that have a proven track record.
"The idea of introducing a new show in Asia goes against the need for the industry to define continental shows," he said. "It simply means the effort is diluted by lots and lots of minor events. There is a reason London and Las Vegas are the most important shows - you cannot underestimate the importance of history and reputation and, above all, giving customers what they need."
This view was shared by the company’s marketing and business development director, Max Lindenberg, who said it was down to the industry to determine the best course of action.
He said: "The industry as a whole needs to evaluate whether this number of shows makes sense. It’s not only a question of costs but logistics and organisation.
"We are already in talks with other companies to evaluate which shows are needed."
Orrick added: "In this challenging business environment, we, as an industry, need to refocus on what it is we do: design, manufacture and sell gaming machines."
