German online gaming company Tipp24 is entering the UK market with the launch of mylotto24.co.uk, a licensed European lottery website which is intended to compete with the National Lottery.

MyLotto24 opened its UK office in London earlier this year and a soft launch of its online lottery offering began today (November 13). A wider consumer launch will take place in early 2008.

The website will offer UK players the chance to compete for numerous European jackpots, including Italy’s SuperEnalotto, Germany’s GluecksSpirale and the European EuroMillons.