US-based loyalty marketing solutions company House Advantage has named relationship marketing executive Brett Kline as the company’s new chief marketing officer.
His hiring follows the growth the company has experienced in North America and Asia, including major enterprise contracts in the western and southwestern US, the Philippines and Macau.
Kline is based in House Advantage’s North American headquarters. In his role, he will continue to grow the company’s presence in North America, Asia and new markets, to further enhance awareness of House Advantage and HALo, loyalty platform.
House Advantage president and CEO Jon Wolfe said: “At House Advantage, we have deliberately and strategically assembled a leadership team comprised of experts with experience on the operations side of the industry. In our view, it’s imperative to directly understand the needs, goals and regulatory environment surrounding operators to truly supply solutions that help achieve meaningful business objectives.
“We are very pleased to welcome Brett to the House Advantage team, and we are confident our clients worldwide will benefit from his insights, experience, and expertise.”
Most recently, Kline served as senior vice president of relationship marketing for Sands China. He has also served with Harrah’s Entertainment, then Caesars Entertainment, for more than a decade.
