Global lottery company Scientific Games had added two new executives to its digital leadership team.
Keshav Pitani is the new senior vice president, digital games. He previously held the role of senior director of product development for Bally Technologies for seven years until its acquisition by Scientific Games in 2014.
Laura Higgins has been named vice president, customer success & strategy for the company’s global digital team. She brings more than 20 years of experience in e-commerce, general management, strategy, product, marketing and finance.
“Our digital team is experiencing strong momentum and we’re building an adaptable organisation with a clear focus on the future,” said Matt Lynch, president, digital for Scientific Games.
“We are thrilled to welcome top-tier digital experts like Keshav Pitani and Laura Higgins. Their addition to our team reflects our continued investment in innovation, which is key to long-term sustainability for our lottery customers worldwide through consumer-centric digital programmes.”
