Casino and luxury hotel operator Kerzner International has appointed Bruce Himelstein as executive vice president and chief marketing officer.
With over 30 years of experience in the luxury hospitality industry, Himelstein has served in a variety of senior roles, including corporate senior vice president of sales and marketing for the Ritz-Carlton Hotel company. He will be based at the company’s Florida, US, offices and will report directly to chairman Sol Kerzner.
"Bruce brings a wealth of sales, marketing and award-winning experience to Kerzner and I feel very fortunate that he will be joining our team to continue our tradition of excellence and leadership in the luxury resort industry," Kerzner said.
In his new role, Himelstein will be responsible for the overall strategic sales, marketing, revenue management, e-commerce, public relations, promotions and brand management for all Kerzner brands.
