CMO at Scientific Games Jennifer Welshons has been named as a 2023 inductee to the Lottery Industry Hall of Fame.
Founded in 2005, the Lottery Industry Hall of Fame was created to recognise individuals who have done good works for the lottery industry as well as for communities around the world.
There will be a ceremony this autumn during the North American Association of State and Provincial Lotteries 2023 Annual Conference at which Welshons will be honoured.
In her 23 years at Scientific Games, Welshons has been highly innovative in market research and consumer insights, helping to pioneer many tools, methods and metrics that have become industry standard today.
"Jennifer's innovative marketing vision and committed leadership have impacted the global lottery industry in the areas of analytics, research, products, services, channels and game categories," said Scientific Games CEO Pat McHugh.
"Her leadership, focus and integrity are embedded in Scientific Games' analytical culture – the 'science' inside Scientific Games. Jennifer's deep understanding of consumers, culled from thousands of research projects and sales analyses, has provided the industry with outstanding games and game portfolio performance."
In recent years, Welshons was hugely important in the company's sale to Brookfield Business Partners and helped create and launch Scientific Games' new branding as well as 'The Science Inside' analytics initiative to raise visibility for the importance of data-based product marketing and innovation decisions to drive lottery performance.
