Anette Jauch has left Atronic International and Atronic Systems, where she was marketing director, to form her own consultancy business, based in the Netherlands.
Jauch, a well-known and popular personality who has been in the European casino industry for nearly 20 years, has formed Jera Consulting, based at Zuidwolde, Netherlands, where the German-born Jauch has made her home for many years.
She will inevitably capitalise on her long experience in the gaming industry and will offer services in English, German, Dutch and French for marketing, communication, commercial support and translations. “I love this industry, of course, but have interests outside of the business too, which will widen the scope of the new company,” said Jauch.
Marketing is a function that she sees as often neglected by the gaming industry. “I can offer all facets of that process, from market research to direct marketing campaigns, product launches, trade show participation, event organisation, merchandising and internal marketing. Fitting closely with this comes the development of corporate identity, which is so important in an industry like ours.
“Also under the heading of communication comes company presentations, development of corporate literature, interactive marketing, websites, advertising campaigns and public relations.”
All of these elements have been vital parts of Anette Jauch’s experience in the industry, which began with IGT in 1992 and was developed through high-level roles with Mikohn (now PGI) and Atronic.
