Effective immediately, IGT’s global lottery organisation has been renamed as Brightstar Lottery.
Brightstar is set to be a “premier pure play” lottery business designed to “elevate lotteries and inspire players” following the completion of the sale of IGT’s Gaming and Digital business, which is expected as early as July 1.
"We have a nearly 50-year history of reliability, innovation and leadership in lottery, a bedrock from which we are launching Brightstar with a future-forward mindset of helping lottery customers around the world succeed in an environment of digital adoption, shifting player expectations and an increasing variety of gaming choices," said Vince Sadusky, CEO of Brightstar.
"Brightstar will be well-positioned to focus on driving innovation and growing the potential of the lottery business responsibly for the entertainment of players, the success of our customers and the support of the good causes they fund in their communities," said Marco Sala, executive chair of the board, Brightstar.
