The “Discover” marketing campaign run by ICE Totally Gaming for this year’s show in London is up for a major award.
The Association of Exhibition Organisers is presenting its Excellence Awards at a ceremony on June 26 in London’s Park Lane Grosvenor House Hotel. “It is the ‘Oscars’ of the events business,” said ICE marketing director Jo Mayer. “We are delighted that a B2B show such as ICE should be there alongside some household names.”
The ICE Discover campaign, which was themed around Jules Verne, has been short-listed for the Marketing Campaign of the Year Award and is one of eight entries to be listed. ICE is up against the Ideal Home Show, the National Boat Show and the Olympia London Consumer Campaign.
“There is some formidable competition for this award,” said Mayer, “and it is an achievement just to reach the last eight.” Mayer paid tribute to her team which worked on the project in conjunction with Clarion Events’ creative agency, Scott and Jones.
“We needed something which would connect with our international audience, 51 per cent of which does not have English as a first language,” said Mayer.
Jules Verne is the second most translated author in the world and best known for the novel Around the World in 80 Days. “Our key message was that ICE enabled them to travel the entire land-based and online gaming world in just three days.”
