A teaser ad, which has been appearing in various publications and which shows an aerial view of London touched-up with some graphics while giving no indication of source, appears to have achieved its objective.
The many questions we have been asked on the subject hint at the efficacy of the project. We think it’s the start of the ICE Totally Gaming campaign for 2016.
Why? If you look very, very carefully at the picture (left), in the bottom-right corner, there is a tiny "ICE" on the roof of the imposed building…
ICE Totally Gaming 2016 takes place at ExCeL London on February 2-4.
