TransAct Technologies has installed its Epicentral print system at the Hippodrome Casino in London's Leicester Square.
Connecting to each of the property’s 144 electronic gaming machines, including both slot machines and electronic table games, the newest installation of Epicentral marks the company’s fifth such successful launch. It is now running live on over 5,000 slot machines worldwide.
“The introduction of our advanced promotion and bonusing system on the Hippodrome’s gaming machines represents the fifth successful installation of our innovative in-casino marketing system,” said Bart C Shuldman, chairman and chief executive officer of TransAct.
“Hippodrome is the latest customer to fully embrace the power of Epicentral and to recognise the software system’s ability to increase visitation from top-tier customers, enhance new loyalty programme enrolment and drive additional play. They are using it right out of the gate to offer Instant Rewards prizes to customers including food and drink offers, cash prizes, free play, friend points, exclusive drawings and merchandise.
Simon Thomas, chief executive of the Hippodrome Casino, added: “Installing Epicentral on our casino floor provides a tremendous value proposition for our guests and our operations given the attractive benefits of instant promotions and bonusing.
“The TransAct team made the process of linking Epicentral to all of our electronic gaming machines and our player tracking system simple and, as a result, we are able to easily connect and communicate directly with players at all times and at all machines on our casino floor.
“Our marketing team looks forward to providing our customers with a more personalised, exciting gaming experience.”
Colin Veitch, sales and marketing director of Eurocoin, the exclusive distributor for TransAct in EMEA, said: “It’s a real pleasure to be working with Simon and Jimmy Thomas and their enthusiastic senior management team at Hippodrome Casino. There is no doubt that the Epicentral system is in excellent hands here and that Hippodrome players are about to benefit enormously from the rewards and benefits that our promotional couponing system can deliver.”
Pictured are Colin Veitch (left) and Simon Thomas.
