The Las Vegas Strip’s newest resort, Fontainebleau, has updated its loyalty programme to be “the most rewarding on the Strip,” it claims.

Fontainebleau

The slot coin in needed for patrons to earn a Play Point through the Fontainebleau Rewards benefit programme has been halved from US$5 to $2.50.

This is in addition to the year-long Fontainebleau Cash Back promotion has been rolled out, which offers patrons $20 in cash for every 5,000 Play Points earned on slots during certain redemption periods, the first of which will open in December.

“We are excited to offer the most rewarding slot loyalty program on the Strip, complemented by one-of-a-kind upgrades, amazing amenities, and unrivalled luxury services for every player,” Fontainebleau Las Vegas senior vice president of slot marketing and operations Kevin Sweet said in a statement.

“Fontainebleau Rewards continues to reward non-gaming spend at an industry best of five cents per dollar spent, further establishing Fontainebleau Las Vegas as the ultimate location to stay and play on the Strip.”