AGS, a designer and supplier of electronic gaming machines, table products and interactive solutions for the gaming industry, has appointed Geoff Freeman to its board of directors.

AGS

Freeman, who stepped down from his role as president and CEO of the American Gaming Association in August, is now the president and CEO of the Grocery Manufacturers Association, the leading representative of the $2.1tn food, beverage and consumer products industry.

AGS president and CEO David Lopez said: “We are excited to welcome Geoff as a new independent director to the AGS board. Not only does he have a proven track record of effecting significant positive change in our industry, he is a recognised and respected business leader who brings deep strategic, operational and market development experiences that span across multiple industries.

“Geoff is an extraordinary executive and a great cultural fit who brings a new perspective to our board and will be invaluable to the continued growth and success of AGS.”

During his five-year tenure at the helm of the AGA, Freeman led the trade organisation to monumental successes that have forever changed the face of the gaming industry, including expanding the organisation’s membership by 200 per cent and overturning the Professional and Amateur Sports Protection Act of 1992 (PASPA), which led to legalised sports betting in the US.

Freeman said: “I’m honoured to join the AGS board at such an exciting time in the company’s growth journey. Having worked closely with David Lopez and the entire AGS leadership team on numerous initiatives, I’m excited to help this passionate, experienced, innovative and intelligent team take the company to the next level.”