G2E Asia closes its doors today at the end of a successful three-day run at the Venetian in Macau that finally broke free from the threat of an alternative exhibition.

Venetian Macao

It is now widely accepted that November’s Macao Gaming Show will remain a domestic event incapable of threatening G2E’s position as the regional leader. The event again gathered visitors from across south-east Asia and Asia-Pacific – Cambodia, Malaysia, Singapore, Vietnam, Sri Lanka, South Korea, the Philippines and (in anticipation) Japan, among others.

For a brief time the MGS, instigated as it was by local manufacturers’ resentment of the American-led event, looked to be gaining ground. This year’s G2E Asia, however, brushed off the incumbent contender with a large, well-attended expo. Most exhibitors were satisfied with the breadth and quality of the attendance.

The other thing that stood out this year was the increasing presence of the i-gaming sector. In fact, there was a distinct 50-50 feel about the 2017 event, with the online sector occupying one half of the hall and land-based the other. There was no doubt which half was the noisiest or most glamorous, with the i-gaming element containing the largest contingent of female stand models that I have seen in a quarter-century of attending gaming shows.