Housed in the palatial Venetian Macao, a powerful symbol of gaming’s role in the transformation of Macau, G2E Asia ranks alongside its Las Vegas sister show and London’s ICE Totally Gaming as the world’s most important casino trade expos.

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Poised to become the marketplace of the future, the Asian market’s speed of growth is rivaled only by that of South America. It has undoubtedly helped many within the industry offset their losses suffered elsewhere in more established, yet recession-prone, jurisdictions.

The size of Asia’s population, its strengthening economies and the popularity of gambling as a pastime are combining to form the ‘perfect storm’ – and local governments are leading the way. At G2E, talk will no doubt be of Macau’s future developments along the Cotai Strip, Singapore’s emergence as a gaming powerhouse, the possibility of the integrated resort model being applied elsewhere and the huge opportunities created by a more liberal stance on gaming adopted in Cambodia and Vietnam, for example.

This feature can be read in full in the May 2012 issue of InterGaming magazine