Siobhan Lane, director market strategy, gaming operations at Aristocrat.
Can slot community gaming create the same kind of excitement - or even more - as live gaming?
Aristocrat’s community gaming experience is focused on the end reward for our players. While we aim to deliver a collaborative, shared experience throughout the game, we feel it’s most important to ultimately provide a thrilling experience for the player. One way we deliver this experience in the Crazy Taxi Fare 4 All product is by creating achievable jackpot values.
Is there a particular demographic that is drawn to community gaming products?
Aristocrat has designed its community games to appeal across multiple demographics. Attaching certain licensed brands to a community game, like Crazy Taxi Fare 4 All, may skew the product to a certain demographic but in general our math, bet structures, jackpots and overall gaming experience will appeal to a broad player base.
Are operators generally being quick to embrace the community gaming concept?
Aristocrat’s community game mix is relative to the overall market. It’s evident there is a segment of the market demanding community style games which is why we are competing in the category and will continue to do so. Aristocrat has always focused on great math. This core strength combined with strong game themes, product packaging and new elements, like different jackpot structures, is sure to deliver a fun and rewarding collective gaming experience for our players.
This feature can be read in full in the September 2012 issue of InterGaming magazine.
