Matthew Primmer has taken on the role of Aristocrat’s chief product officer, reporting directly to CEO and managing director Trevor Croker, effective immediately.


Primmer has more than 20 years’ experience in the industry and almost 10 year’s experience at Aristocrat in various positions in Australia.

“I am delighted to elevate a global gaming executive of Matt’s calibre to our leadership team,” said Croker. “Over the past decade, Matt has made a strong contribution to building and extending Aristocrat Gaming’s global product leadership, fostering our outstanding creative and technical talent, championing D&D and placing customer needs at the centre of our product strategy.”

“Matt’s appointment brings additional, proven gaming experience to the executive team. In his new role, Matt will help us maintain an enterprise view of product strategy as our business grows to encompass a broader range of product verticals, while also ensuring the most effective allocation of D&D investment” Mr Croker concluded.