Elena Chambers has joined Allwyn as its new group chief transformation and corporate development officer, taking up the role on Monday.

In that role, Chambers will offer expertise on growth opportunities for the business, lead large-scale transformation projects, ensure smooth transitions and optimise business functions.
Chambers has more than 20 years’ experience in operational leadership, strategic planning, advisory and delivering impactful organisational change. She joins Allwyn from Virgin Media O2, where she was director of strategy and transformation since June 2023, working to deliver a comprehensive channel strategy and improve commercial performance.
“We are delighted to welcome Elena as group chief transformation and corporate development officer as we continue to develop the growing Allwyn brand and business,” said Robert Chvátal, Allwyn Group CEO.
“Elena is a dynamic and proven business leader, with an exceptional track record of delivering business-wide change. Her capabilities in growing and optimising global businesses will be indispensable as we seek to make lotteries even more entertaining and enhance the positive impact they can have on society.”
Chambers added: “Allwyn is a truly exciting and dynamic company with a mission to transform the impact of lotteries and casual gaming. The business has a strong commitment to enhancing its social impact and delivering strategic growth underpinned by core foundational values.
“I look forward to working with the team in this exciting new chapter for the business to help deliver even better lotteries and games, and I’m delighted to have been appointed.”