How can operators best harness the appeal of jackpots across the gaming floor?
If casino gaming is about chasing the promise of a win, then the jackpot is its ultimate expression. For players, it’s the core casino fantasy, but for the operators, it can be a highly useful tool.
While gamers keep their eye on the prize, working towards a sudden reversal of luck when a single coin becomes a fortune, the house edge ensures that the odds remain in the house’s favour, even with the occasional big payout.
Read the full article in the June issue of InterGaming
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