New components for the online marketing toolbox.
EASY to implement and highly effective, influencer marketing is fast becoming an essential component of the online marketing toolbox, with as many as 65 per cent of marketers having increased their influencer marketing budgets in 2019.
According to Business Insider Intelligence, brands are set to spend up to $15bn on influencer marketing by 2022, up from $8bn spent in 2019. This comes parallel with a general shift away from self-promotional tactics to more nuanced inbound strategies in the marketing industry.
