Leading online gaming operator LeoVegas is to be the shirt sponsor for English Championship club Brentford FC for the next two seasons, as the Bees seek promotion to the Premier League.
LeoVegas will have its branding on the front of Brentford’s home and away shirts for the 2017/18 and 2018/19 seasons and will feature prominently around the Griffin Park stadium in west London.
Mark Devlin, Brentford FC chief executive, said: “We are pleased to add a rapidly growing brand like LeoVegas to an already strong commercial family that includes local, national and international companies.
“During our discussions with LeoVegas it was clear that they were a company we could work with. There was a synergy between us and the benefits of the relationship appealed to all parties.”
Jon Sinclair, head of LeoVegas in UK and Ireland, added: "We're delighted to announce our partnership with Brentford FC. The much-loved club is, like us, ambitious and innovative - which perfectly aligns with our technological expertise and mobile-first ethos.
"This partnership marks an exciting growth in our sports offering, and offers the perfect platform for us to engage with more football fans – something which is important for us to do over the coming months as we focus on the evolution of our sports betting product.”
