Online instant-win specialist IWG has signed a deal with Mecca, part of the Rank Group, to supply a new suite of instant-win games.
The portfolio will initially include 10 games, including Slingo and Cashbuster, which will be delivered via IWG’s remote game server.
Rhydian Fisher, CEO at IWG, said: “Online instant-win content is a hot topic at the moment and Mecca realise the importance of providing this type of game to their customers.
“We all know how successful this content is in the lottery space, but the dominance of mobile as a channel means now is the perfect time to bring instant win content to the commercial sector.”
Colin Cole-Johnson, director of digital and cross-channel services at Rank, added: “This is an exciting new development for Mecca’s players. Scratchcards have been around for years, but they haven’t really changed and IWG’s online instant-win content is far more immersive and engaging.”
