Gaming marketing specialist Beehive is to manage the multi-channel marketing of social casino operator Wizits after the two companies entered into an agreement.
Adi Dagan, founder and CEO of Beehive, said: “As the only marketing optimisation provider focused on the gaming industry, a move into social was a logical next step for Beehive.
“We are excited to work alongside Wizits, one of the most innovative social casino operators in what is an extremely competitive market, and look forward to helping further grow their fantastic brands.”
Yasmin Zadjman-David, head of marketing at Wizits, added: “We were drawn to Beehive because it is the only marketing automation and business intelligence tool specifically designed for the gaming industry.”
Beehive’s Labs platform helps operators and suppliers manage customers to boost conversion and retention rates across online, mobile and retail channels.
