ISoftBet has launched a new brand reflecting the company’s values of “simplicity, creativity and personality” and a website featuring a more user-friendly layout to support the ongoing expansion of the services the company offers.
Operators and players now have access to iSoftBet’s catalogue of games direct from the homepage alongside clearly laid-out and accessible information on the B2B services available to customers.
The company’s commercial director Nir Elbaz said the rebrand goes far deeper than simply changing the logo and company visuals.
“Looking the part is vital, of course - we want our branding to reflect the fact that iSoftBet is at the vanguard of gaming innovation. We’ve also been working with all departments to enhance our offering from the bottom up: from game development, to integration methods and account management.
“We feel we’ve created the perfect brand identity to reflect the nature of our business and highlight the unique services we can offer to customers,” said Elbaz.
