At EAG International Expo last week, Sega Amusements enjoyed its best show yet at the London ExCel venue.
Taking the largest booth at the event, Sega presented a host of product across a number of categories. This included the driving game Grid, prize merchandiser Key Master, video redemption game Doodle Jump and the new interactive photo booth SuperBooth.
“The strength of the show brought the visitors in and the strength of our product reputation brought them to our stand,” said Sega’s Justin Burke. “Clearly there were many obstacles that were potential concerns for exhibitors and the show organisers such as MGD for the UK trade and then the weather the weekend prior, but in testament to the operators and customers who are serious about their business they came and they came in good numbers from all regions of the international market.”
Licensed brands proved a strong draw at this year’s show and at the Sega booth titles based on leading apps, such as Cut the Rope and Doodle Jump, were on show alongside Hello Kitty merchandise and Sonic the Hedgehog branded plush and amusement sports games.
Elsewhere on the stand Sega Prize Europe launched the newest additions to its Tokio electronics range and Sega Total Solutions’ new redemption ticket was well received.
With the 2013 edition of the show, said Burke, EAG has now “earned its place on the international stage.”
