Sports betting saw an increase in June, giving casino, poker and bingo a run for their money.
The latest report by search and social marketing agency Greenlight found UK consumer search for sports betting-related terms totalled 550,779. This saw the sector’s share, search-wise, increase from 18 per cent in March to 23 per cent in June.
Overall, UK consumer search for gaming-related terms was down to 2.3 million in June compared to three million, 2.7 million and 2.6 million in March, April and May, respectively.
"Going by the search trend, it would seem June was a significant month for the sports betting industry, while the casino, bingo and poker sectors have seen the reverse," said Simon Hollingsworth, lead researcher at Greenlight. "The popularity of sports betting-related searches can be explained by the various sporting events which took place in June, such as Wimbledon and the FIFA World Cup.
"It will be interesting to see how this evolves over the next quarter with the forthcoming domestic football season."
