Former Hertz executive Mark Frissora has been appointed as the new CEO of Caesars Entertainment, replacing Gary Loveman who remains the company’s chairman.

Mark Frissora Source: LinkedIn

In a statement, Marc Rown, founder of Caesars’ principal shareholder Apollo Global Management, said: “Mark has quickly assumed leadership of the company and has spent his early months at Caesars working closely with the senior team and pursuing opportunities to increase productivity.”

Frissora joined Hertz in 2006. He left in 2014 after seven years as chairman and CEO and is credited with growing the brand from an airport-focussed operation to a leading global off-airport car rental company.