Martina Filipovic, senior marketing specialist at NSoft, shares her thoughts on the importance of marketing agility in times of Covid-19.
Unlike the financial crisis of 2008 when most B2Bs remained silent marketing-wise, nowadays marketers have chosen merely to adapt the marketing strategy to the unexpected new rules in the industry.
NSoft is predominantly digital marketing orientated and bases its marketing decisions on metrics, analytics and projections. Confronting this situation was a great challenge for the team as it was necessary to make an ad hoc budget rebalance and refocus the existing marketing strategy.
NSoft’s in-house marketing team has made it all possible - the people’s expertise and long-term global marketing experience have helped NSoft mitigate this turbulent period.
The main focus was to promptly react to the new industry situation and keep the brand presence serving clients in line with the board decisions. Combining adjusted marketing activities on all of NSoft’s digital platforms resulted in an overall growth compared to the same period last year.
This confirms the accuracy of NSoft’s marketing decisions and points out that the other gaming industry’s stakeholders were eager to find a solution for this situation as well. This mutual need will be present in the future as well since the industry recovery is expected to start very soon.
Increased online media consumption was inevitable - in just a few days the industry has switched completely online, proving, once again, the importance of prompt reactions in unprecedented times. The first goal for NSoft was to proactively address changes and suggest solutions as this situation was new for all gaming industry stakeholders.
It was mandatory for NSoft to reach out to its clients and audience with relevant content, thus showing them that we have a strong solution to their quests - more than ever it was important to keep in touch with the clients and overall industry.
NSoft’s sales and business development team have shared their thoughts on everything that’s been going on in the industry and have provided their insight on what the future holds for the stakeholders.
