As interest in out-of-home entertainment grows across Asia, Lee Wild looks at the state of the market in this fast-changing continent.
As the world’s largest continent, both in terms of landmass and population, it can be hard to quantify the state of the market in Asia. Such is the variety of cultures and preferences across this grand area, that it can be difficult to make any generalisations about what the roughly four and a half billion people in this continent like to do for fun.
Nevertheless, InterGame has enlisted the help of a number of key members of the industry from Asia to enlighten our readers on the current state of play in the region.
Read the full article in the June issue of InterGame
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