A uniquely challenging market, writes Steven Carson.
IT is hard to put a solid number on just how many FECs there are in Latin America. This writer has been told there are thousands… no, hundreds – and even as low as “less than 100” – mind you, that last estimate was put forward by someone who also questioned what exactly an FEC is.
It’s a good question, to be fair – what is an FEC? It seems like a simple question, but each person will have a slightly different answer. Is an arcade an FEC? How about a bar that has a few machines? Or a venue that exclusively offers laser tag? Perhaps, even if their key target audience is young adults.
Read the full article in the July issue of InterGame
To receive every print and digital issue of InterGame, subscribe here
