With China as its central influence, giving rise to some of the most innovative R&D, south-east Asia is one of the industry’s most important regions, writes Ian Donegan.

Omni Arena

SOUTH-east Asia is a significant region for the industry: within this tight assortment of countries opportunities for the amusement sector abound.

The region is marked by vastly varying localised preferences for certain products. In the Philippines, for example, music games and karaoke continue to be extremely popular, whereas the same concept in a market like its neighbour, Australia, does not perform well.

Read the full article in the September issue of InterGame